Gather & Gown proudly announces that Deon C. Jefferson will design the new Gigi Bridesmaid Collection for 2020 weddings. Gather & Gown will reveal eighteen new styles highlighting Deon’s eclectic personal style, his love for fashion history and his passion for dressing women of different sizes and personalities, which he calls “super powers.”
The dresses were inspired by three elements: the designer Halston, “Rhiannon” the song by Fleetwood Mac, and the free spirit vibe of Jefferson’s home in South Florida.
“I designed the entire Gigi bridesmaid collection listening to ‘Rhiannon’ by Fleetwood Mac,” says Jefferson. “The line in the song ‘All your life you’ve never seen a woman taken by the wind,’ stuck with me throughout the design process. It reminded me of the various beautiful and magical women who would wear these dresses. I even chose one special gown to bear the name Rhiannon.”
Deon was born in Ohio, but for the past six years has lived in South Florida enjoying the beaches and its laid-back vibe. The free spirit of South Florida is evident in the ruffles, high slits, and trendy cutouts throughout the collection as well as the blue color palette Deon selected for the sample dresses. Photographer: @innovativearts30Creative Artist, journalist, singer, and designer Deon has worked in the bridal industry for over eight years. He began working as a bridal stylist for Alfred Angelo. His efforts granted him the opportunity to be a featured employee on the Emmy award winning reality TV show “Undercover Boss” and a job in the design department under the stewardship of Chief Creative Officer, Michele Piccione. While at Alfred Angelo, Deon designed several best-selling bridesmaids dress in addition to styling photo shoots for the Alfred Angelo bridal and Disney Fairytale Wedding collections. His work has been seen at New York Bridal Fashion Week, in Trends Wedding Magazine, “Out and About” South West Florida, Upscale Magazine, and VEU Magazine. Deon worked as a contributing creative director for the 2019 Randy Fenoli Silver Springs Collection and styled 90’s dance icon, CeCe Peniston. He enjoys collaborating with photographers for styled shoots, engagement shoots, and lifestyle photoshoots. Deon considers to himself to be the modern day Renaissance man and lives by the quote from Keith Haring “Art should be something that liberates your soul, provokes the imagination and encourages people to go further.”